Gone are the days of traditional marketing jobs, where marketers were limited to print campaigns, billboard advertising and radio promotions. The era of digital marketing has changed the world, having a huge impact over the last few decades. It has changed the job market, with more and more jobs being introduced as a result of … Continue reading Exciting Times Ahead!
I am sure you are all aware of the most recent event to hit New York City this week, the Met Gala. Instagram and Twitter feeds were bombarded with pictures of all our favourite celebrities and their amazing outfits (and let’s be honest, some ridiculous ones). We were introduced to the theme of Camp: Notes … Continue reading The Met Gala and Content Marketing
Visual search is an emerging technology revolutionising how consumers and companies search the web and find/buy products. It is a major development in the artificial intelligence world, and its popularity is not going unnoticed. Visual search can be found in the Google images search bar, as seen in the image below, as well as existing … Continue reading Visual Search: Hot or Not?
Have you ever wondered why you get emails notifying you after you’ve left items in your online shopping cart? Well you’re not the only person, and abandoned cart emails are becoming more a more common for businesses to send out. So what are abandoned cart emails you may ask? They essentially are emails sent to … Continue reading Do Abandoned Cart Emails Really Work?
With over 500 million users, across more than 200 countries, LinkedIn is a social media platform that is becoming increasingly popular year by year. LinkedIn is essentially like Facebook, but relative to your career. It enables users to look for new career opportunities, connect with other professionals and grow their professional network. Like-minded people are … Continue reading LinkedIn: How Your Online Presence Matters
You’ve just entered a website and start browsing, when a chatbot pops up, what do you do? Some people will ignore them or close the pop-up, while others may actually find them useful. This form of Artificial intelligence (AI) has gained a lot of attention in the most recent years, and the software is being … Continue reading Are You Up For A Chat?
With many of us choosing to view our daily dose of entertainment online through streaming services as opposed to regular TV, the competition in the streaming services industry is booming. With the likes of Netflix, Hulu and Amazon Prime, already competing for majority market share, the introduction of Apple’s new streaming service ‘Apple TV+’ may … Continue reading Apple TV+, Netflix and Amazon Prime: Which Will You Choose?